Hi, I'm Spencer

A quick video introduction

I've been part of core sales and leadership teams for three early-stage companies within deep neural network technology, financial technology, and hardware technology that saw explosive growth. This site outlines part of the sales strategy that made us successful.

Creating compelling narrative is a powerful method to engage prospects in conversation. I created a video that shows my generic blueprint for creating these narratives.

Compelling narrative is just the first step in my sales process, and it's a tool that has enabled me to get prospects into sales discussions and maintain their interest.

A Few Benefits of Compelling Narrative:

  • Open Up More Sales Opportunities

  • Gain More Favorable Product Perception

  • Better Understand Your Industry

  • More Sales Team Buy-in

  • Prevent Sales Stagnation

CREATING A COMPELLING NARRATIVE

Data Driven Sales Art

Combining the creativity of sales with the science of data creates a powerful combination that has enabled me to understand prospective buyers on deep level. The techniques I've outlined have helped me close both mid-market enterprise as well as Fortune 500 companies.

I've learned there are typically 4 components that drive buyer decision making in consultative selling:

  • Economic Drivers

  • Operational Drivers

  • Performance Drivers

  • Qualitative Drivers

  • Core sales team member and leader at 3 high growth startup companies (pre and post Series B)

  • Project Management experience for embedded DNN platform technology

  • MEDDIC and BANT-C Qualification Criteria experience

  • Predictable Revenue process implementation experience

  • DNN/ANN negotiation and closing experience with Fortune 100 and Fortune 500 companies

  • High Velocity Sales design, implementation, and execution experience

Presidents Club Sales Award Winner

Experienced Sales Team Leader

Growth Thought Leader

Data Driven